The Kingdom Of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew
“The Kingdom of Prep: The Inside Story of the Rise and Near Fall of J.Crew” is a gripping book that delves into the fascinating journey of the iconic American fashion retailer. It offers readers a comprehensive look at the company’s rise to prominence, tracing its roots from a small mail-order catalog to a global fashion powerhouse. The author provides an insider’s perspective, revealing the strategic decisions, creative vision, and innovative marketing campaigns that propelled J.Crew to success. However, the book also uncovers the challenges and missteps that ultimately led to the company’s near downfall, exploring the ever-changing retail landscape and the intense competition it faced. With its blend of business insight, fashion history, and captivating storytelling, “The Kingdom of Prep” offers a thought-provoking exploration of J.Crew’s triumphs and tribulations, making it a must-read for fashion enthusiasts and business aficionados alike.
Published By Dey Street Books
Pages 368
Release Date March 2023
“The Kingdom of Prep: The Inside Story of the Rise and Near Fall of J.Crew” is a gripping book that delves into the fascinating journey of the iconic American fashion retailer. It offers readers a comprehensive look at the company’s rise to prominence, tracing its roots from a small mail-order catalog to a global fashion powerhouse. The author provides an insider’s perspective, revealing the strategic decisions, creative vision, and innovative marketing campaigns that propelled J.Crew to success. However, the book also uncovers the challenges and missteps that ultimately led to the company’s near downfall, exploring the ever-changing retail landscape and the intense competition it faced. With its blend of business insight, fashion history, and captivating storytelling, “The Kingdom of Prep” offers a thought-provoking exploration of J.Crew’s triumphs and tribulations, making it a must-read for fashion enthusiasts and business aficionados alike.
Published By Dey Street Books
Pages 368
Release Date March 2023
“The Kingdom of Prep: The Inside Story of the Rise and Near Fall of J.Crew” is a gripping book that delves into the fascinating journey of the iconic American fashion retailer. It offers readers a comprehensive look at the company’s rise to prominence, tracing its roots from a small mail-order catalog to a global fashion powerhouse. The author provides an insider’s perspective, revealing the strategic decisions, creative vision, and innovative marketing campaigns that propelled J.Crew to success. However, the book also uncovers the challenges and missteps that ultimately led to the company’s near downfall, exploring the ever-changing retail landscape and the intense competition it faced. With its blend of business insight, fashion history, and captivating storytelling, “The Kingdom of Prep” offers a thought-provoking exploration of J.Crew’s triumphs and tribulations, making it a must-read for fashion enthusiasts and business aficionados alike.
Published By Dey Street Books
Pages 368
Release Date March 2023